Through the Bitcoin accelerator launched in 2013, Plug and Play started investing $25,000 into blockchain startups, which became the precursor to the fully-fledged Fintech program that launched in 2014 alongside enterprise partners Citibank, Intuit, Deutsche Bank, and USAA.
Going back to the start, Plug and Play actually engaged on an institutional level with Bitcoin, the first true application of blockchain technology, in 2013 by mining cryptocurrency in their own data center. It began in Silicon Valley, but has now expanded across the globe in different forms alongside the development of the technology and its applications. The relationship between Plug and Play and blockchain technology is a long and fruitful one. “We have a proven track record of bringing enterprises from Web2 into Web3 by helping them embrace the right technologies and connect with the right teams at the right time to fully capitalize on the key opportunities.”
during the past six years,” says Maximillian Jungreis, Head of Plug and Play Crypto and Digital Assets. “Having launched our Crypto and Digital Assets Platform in Silicon Valley, I am thrilled to drive our expansion into new markets like France where Plug and Play has built a strong ecosystem alongside key players like L’Oréal, PVH, Lacoste, etc.
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The program aims to help consumer businesses, retailers, and brands move from Web2 into Web3 by educating them on the full capabilities of blockchain technology and introducing them to bespoke partnerships.
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